Color associations
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Color associations: What colors mean
What do colors mean? How do color affect the view of your work? Though not internationally universal, these are common meanings associated with color, though context, juxtaposition, and value all play a part in your communication strategies.
Bright Red
Exciting, energizing, sexy, hot, dynamic, stimulating, provocative, dramatic, aggressive, powerful
Bright Pink
Exciting, happy, hot, attention-getting, energetic, youthful, spirited, fun, trendy, wild
Light Pink
Romantic, soft, sweet, tender, cute, babies, delicate
Dusty Pink
Soft, cozy, subtle, dusky
Mauve
Soft, subdued, quiet, sentimental
Burgundy
Rich, elegant, refined, tasty, expensive, mature
Fuchsia
Bright, exciting, fun, hot, high energy, sensual
Brick Red
Earthy, strong, warm, country
Terracotta
Earthy, warm, wholesome, country, welcoming
Orange
Fun, whimsical, childlike, happy, glowing, vital, sunset, harvest, hot, juicy, tangy, energizing, gregarious, friendly, loud
Peach
Nuturing, soft, fuzzy, delicious, fruity, sweet, inviting
Light Yellow
Cheerful, happy, soft, sunny, warm, sweet
Bright Yellow
Enlilghtening, sunshine, cheerful, friendly, hot, luminous energy
Greenish Yellow
Lemony, tart, fruity, acidic
Golden Yellow
Autumn, flowers, harvest, rich, sun, warm, wheat, comforting, sunbaked, buttery
Cream
Smooth, rich, warm, neutral, soft, classic, delicious
Beige
Classic, sandy, earthy, neutral, soft, warm, bland
Earth brown
Rooted, wholesome, sheltering, masculine, woodsy, warm, durable, secure, rustic, earth, dirt
Coffee or choclate
Rich, delicious
Red Purple
Exciting, sensual, flamboyant, creative, unique
Deep Plum
Expensive, regal, classic, powerful, elegant
Blue Purple
Mystical, spiritual, futuristic, fantasy, meditative
Lavender
Nostalgic, delicate, sweet scented, floral, sweet taste
Grape
Sophisticated, sweet taste, subtle
Orchid
Exotic, flowers, tropical, fragrant
Light Blue
Calm, quiet, peaceful, cool, water, clean
Sky Blue
Calming, cool, heavenly, constant, faithful, true, dependable, happy, restful, tranquil
Teal Blue
Pleasing, rich, classy, expensive, unique
Bright Blue
Electric, energetic, vibrant, flags, stirring, happy, dramatic
Navy
Credible, authoritative, basic, classic, conservative, strong, dependable, traditional, uniforms, service, nautical, confident, professional, serene, quiet
Turquoise
Ocean, tropical, jewelry
Aqua
Cool, fresh, ocean, refreshing, healing
Light Green
Calm, quiet, soothing, neutral
Dark Green
Nature, trustworthy, refreshing, cool, restful, stately, forest, quiet, woodsy, traditional, money
Olive Green
Military, camouflage, safari, classic, drab
Bright Green
Fresh, grass, Irish, lively, spring, foliage, outdoorsy
Bright Yellow-Green
Artsy, sharp, bold, gaudy, trendy, tacky, slimy, sickening
Lime
Tart, acidic, refreshing, fruity, lively
Pure White
Pure, clean, sterile, innocent, silent, lightweight, airy, bright, glistening
Black
Powerful, elegant, mysterious, heavy, basic, bold, classic, strong, expensive, magical, nighttime, invulnerable, prestigious, somber
Charcoal Gray
Professional, classic, expensive, sophisticated, solid, enduring, mature
Neutral Gray
Classic, cool, sober, corporate, practical, timeless, quality, quiet, ghostly
Taupe
Classic, neutral, practical, timeless, quality, basic
Silver
Classic, cool, expensive, money, valuable, futuristic
Gold
Warm, opulent, expensive, radiant, valuable, prestigious